RM25.00
(STUDENT EDITION) CASE STUDY IN RETAIL: CHALLENGES, SOLUTIONS & OUTCOMES
Price RM25.00
Product SKU ISBN-978-967-2229-65-0
Size (L x W x H) 16 cm x 2 cm x 22 cm
Availability 273
Quantity
Description

This book shares behind-the-scene stories of the emergence of leading retail
companies in Malaysia. Several interviews were conducted which result in a few
remarkable stories of different industries with their very own challenges, survival
strategies and impactful outcomes. For example, Malaysia's leading newspaper and
magazine printing company, Karangkraf Media Group, took 39 years to stabilize in
the business world. This shows that entrepreneurs, who are involved in the rat race
of the business world, need to be more proactive in dealing with environmental and
technological changes to keep pace with the challenging demand. Therefore, it is
hoped that this book can be a meaningful and practical guide to existing companies
in Malaysia old or new in order to be a guideline for success in their endeavour to
achieve local and global success.