RM25.00
(STUDENT EDITION) CASE STUDY IN RETAIL: CHALLENGES, SOLUTIONS & OUTCOMES
Price RM25.00
Product SKU ISBN 978-967-2229-65-0
Size (L x W x H) 1 cm x 16 cm x 22 cm
Availability 164
Quantity
Description

This book shares behind-the-scene stories of the emergence of leading retail

companies in Malaysia. Several interviews were conducted which result in a few

remarkable stories of different industries with their very own challenges, survival

strategies and impactful outcomes. For example, Malaysia's leading newspaper and

magazine printing company, Karangkraf Media Group, took 39 years to stabilize in

the business world. This shows that entrepreneurs, who are involved in the rat race

of the business world, need to be more proactive in dealing with environmental and

technological changes to keep pace with the challenging demand. Therefore, it is

hoped that this book can be a meaningful and practical guide to existing companies

in Malaysia old or new in order to be a guideline for success in their endeavour to

achieve local and global success.